Research shows a significant cost-savings for businesses that educate their employees on becoming good health care consumers. Making thoughtful healthcare decisions requires engagement with employees beyond the “open enrollment” period, where employees examine and choose from the health benefits offered in the upcoming year. Finding creative ways to promote services to employees of different ages, cultures and languages differentiates the exceptional employer from the “Here are the changes, call with questions” workplace.
How to educate your employees: The Four P’s of Marketing Applied Internally.
Communication across demographics. Generation X and Y generally prefer online materials and resources for independent research. By contrast, Baby Boomers often respond more favorably to a personalized communication method, such as in-person or telephone consultation. Any approach tailored to employee demographics would be a best practice.
Timing is critical. Compare the employee who learns early how to maximize pharmacy coverage through the appropriate use of generic drugs; who understands what questions to ask when choosing among different imaging and X-ray services; or who takes control of her health proactively to the employee discovering these concepts after-the fact. Timely engagement with employees yields immeasurable financial and goodwill benefits.
It’s about people. Staying one step ahead of healthcare needs doesn’t just reduce health care costs, it can lengthen and sometimes save lives. Preventable and chronic health issues can be reduced and managed by ensuring employees understand the value of annual exams, dietary and lifestyle changes, as well as exercise programs.